Holiday Turkey Bunker Banner - As Safeway advertising embraced the popular chalk styling of the time, it lent itself to this fun way to boldly display the many options shoppers had when choosing the right Thanksgiving turkey. I composed the word-cloud, illustrated the icons and doctored it all with chalk-like effects. Then I anchored the composition with a full-color turkey platter to punctuate the sign for immediate recognition.

Holiday Turkey Bunker Banner - Displayed in the meat department

Holiday Turkey Bunker Wrap - This project was the first I developed for the Safeway holiday turkey signs which became the flagship design for all the holiday turkey POS. As with many initial concepts, it went through many rounds of critique before the imagery, messaging and unique die-line could be approved.

Holiday Turkey Bunker Wrap - Displayed in the meat department

Holiday Deli Meals Banner - Leveraging the chalk styling from the Turkey Bunker Banner, I designed, rendered and produced all aspects of this banner which clearly communicates the thrift and ease of the deli's holiday dinners and party trays. Additionally, this sign was garnished with a "best sign ever" compliment from the client's VP of advertising.

Open Nature Turkey Dinner Sign - In addition to the deli's holiday dinners & trays sign, I developed this smaller check stand version for holiday meals that feature Safeway's private label turkey. This picked up all the same design cues as the other signs for promotion continuity.