POS - LAD sign (side).
POS - LAD sign (top).
POS - LAD display with top and side graphics applied.
Summer low price campaign integrated into Mass Attack circular (cover & center spread).
Low Prices on Everything for Summer!
Safeway, Summer low price campaign developed for ads and POS displays - Although not the low price leader, Safeway was consistent with conveying their value message and summer was no exception. Using vector graphics, I gave the promotional type lockup a weathered paint texture and punctuated the summer key word with a protruding retro font (Eclat) underscored with a swoosh graphic.
