Sales Collateral (Folded) - Created concept, illustrated and developed story line for this compelling tool that the sales team took to the Natural Products Expo West. It graphically introduced Grocery Outlet as a partner for common overstock issues and made known their mission to make healthy food affordable for everyone through their N.O.S.H. (Natural; Organic; Specialty; Healthy) program. I also designed the mobile email template for the team to mail out prior to the convention.

Sales Collateral (Unfolded) - The front of this accordion fold introduces Grocery Outlet with one of it's trucks bringing overstock items to the receiving area, then transitions to their robust and growing NOSH program and ends with an "everyone wins" message. The back gives a scenario of common overstock issues followed by the typical reasons for excess inventory and ends with the Grocery Outlet truck making a rescue pickup.

Mobile email template - The sales team used this email template to send a customized message to expo attendees as a primer for the collateral they would be handing out at the convention.

Original artwork developed to support the overstock issue & solution story line.